This is my day job. I run my own company called Whetston, founded in 2014. It’s a strategic foresight think tank specialized in the dynamics of changing human behaviour and its implications for business strategy. In this role I regularly speak at conferences around the world and present or host workshops at organisations like Tetra Pak, Philips, Ikea, Rabobank, Citywire, GDF Suez and Samsung. I am represented by Speaker’s Associates (UK). My SA profile can be found here.